Brand Benchmarking | WildFig Data

How do gaps
in market perception
impact strategic planning?


The challenge

Facing increased competition from traditional and non-traditional competitors, an independent healthcare system wanted to quantify their perception both inside and outside of their core market. The goal of the analysis was to inform a broader strategic plan and its impact on their positioning in the marketplace. This work is repeated annually to measure effectiveness directly linked to the organization’s strategic planning efforts.

The WildFig solution

Through a first-party study of the entire market, we established a statistical benchmark for key criteria around brand awareness, elasticity, demand, competitive set and growth opportunities across potential future service lines.