Profitability among existing customers
and opportunities to drive
incremental revenue from new customers

ENTERTAINMENT / TOURISM

The challenge

Facing declining attendance, revenue and growth, a national leader in event marketing needed insights as to how to stop the downward trend and develop a broader strategy for future growth.

The WildFig solution

Our team focused on first-party data and third-party marketing data to develop a series of analyses to dissect opportunities within all facets of their business.

The result was:

  • The identification of specific geographies for growth and expansion
  • More clearly defined consumer types and consumer segments
  • Identification of gaps in data collection
  • Recommendations for more targeted marketing communications and critical KPIs
  • Increased awareness among ownership around KPIs to drive more data-oriented decision-making