Facing declining attendance, revenue and growth, a national leader in event marketing needed insights as to how to stop the downward trend and develop a broader strategy for future growth.
Optimizing Growth
Profitability among existing customers
and opportunities to drive
incremental revenue from new customers
ENTERTAINMENT / TOURISM
The challenge
The WildFig solution
Our team focused on first-party data and third-party marketing data to develop a series of analyses to dissect opportunities within all facets of their business.
The result was:
- The identification of specific geographies for growth and expansion
- More clearly defined consumer types and consumer segments
- Identification of gaps in data collection
- Recommendations for more targeted marketing communications and critical KPIs
- Increased awareness among ownership around KPIs to drive more data-oriented decision-making
