How can historical sales activity drive more efficient sales strategies and closings?

LEAD SCORING

The challenge

Not all leads are created equal – not all prospect journeys are the same – not all sales leads follow the same protocols. These are truths when it comes to the sales process within aging services.The aim at all times is to tailor the approach to best suit the best suited prospects as they work through such a critical decision with optimal communication strategies. How can the sales process be more efficient, more tailored and ultimately more productive.

The WildFig solution

Our team developed a custom algorithm using historical first party sales activity for prospects to:

  • Categorize prospects based on their likelihood to become a resident
  • Establish more consistent protocols amongst the sales team for capturing prospect activity
  • Prioritize leads for more efficient use of time
  • Establish benchmarks for training and performance purposes