WildFig, has built a supporting front end to deliver dynamic dashboards on behalf of all of our clients with the ability to integrate social media, google analytics, media-related data and first-party data. This provides a single source for monitoring, evaluation and optimization. This tool aims to connect immensely valuable, siloed data to generate future insights for decision-makers who are time starved and always looking for performance guidance.
Many times first-party data is overlooked in terms of its value and critical links to other data streams. The benefit of this approach is two-fold: elimination of third-party tools which limit historical perspective and access to data; and the aggregation of data to inform more advanced techniques in the predictive and prescriptive space.
We are applying these techniques across several industries and categories. Dashboards should be the centerpiece of dialogue about specific business questions that are begging to be answered.
