How can an insurance company
increase customer profitability
and optimize future customer acquisition?
The Medicare insurance environment is increasingly complex and crowded. And the financial impact of go-to market and cross-selling strategies are amplified to an even greater extent for a startup. This created a perfect opportunity to establish a quantitative framework for decision-making as the start-up continued to grow.
Our team mined existing customer data to establish a quantitative perspective on existing customer segments, establish profitability models by customer type, and conducted research to gauge awareness and interest in incremental sales opportunities. Insights from our work are used to inform a multi-state effort to increase customers, referral sources and b-to-b relationships.
