How do I track
and measure
the online conversation?
As brands continue to make the strategic shift in dollars and efforts to digital and social media, it’s creating new opportunities to engage and connect with consumers. There is valuable data being collected about engagement, tone and topics of interest, but it’s not being harvested for insights. These insights can and should be used to drive tailored and relevant strategies to connect with consumers.
We have built direct connections with all major social media platforms that provide access to historical and significant data for multiple brands. For several clients, we have built dynamic tools that enable them to determine sentiment of their online community and link it to paid and promotional efforts. The result is more targeted and tonally-adjusted communications. In all instances, this work is cross-referenced with established KPIs presented on dynamic dashboards.
